All business, big or small, has goals. Whether its a start-up or a multinational organisation, it will develop in stages, via projects, plans, and structure, and re-structure.

Communicating with your customers, clients, and stakeholders is vital at every stage, but it isn’t just about telling them what you’ve just done and hoping they’ll like it. It’s a two-way process. Successful companies plan their communications at the earliest possible stage of any activity, and map out how they are going to keep their target market engaged, grow the customer base, and ultimately, encourage all their audiences to act.

There are lots of tools to help you do this, but not all of them are useful all the time, and used without care, some of them can be distracting, or even hazardous. Others are crucial if you want to reach new or specific audiences. Sometimes it’s a matter of content, sometimes it’s about the timing.

Over the years I’ve created and delivered communications strategy advice for all sizes of company, including start-ups and small teams, and major public sector organisations. If you’d like to know more about what I could do for your company, let me know.