{"id":26,"date":"2022-09-14T15:20:09","date_gmt":"2022-09-14T15:20:09","guid":{"rendered":"https:\/\/www.torabarry-books.co.uk\/?page_id=26"},"modified":"2022-09-14T15:20:09","modified_gmt":"2022-09-14T15:20:09","slug":"communications-strategy-by-tora-barry","status":"publish","type":"page","link":"https:\/\/dev27.servelink.com\/?page_id=26","title":{"rendered":"Communications Strategy by Tora Barry"},"content":{"rendered":"<div class=\"wsite-section-wrap\">\n<div class=\"wsite-section wsite-body-section wsite-section-bg-color wsite-section-effect-reveal wsite-background-66\" style=\"background-color: #2b2b2b;background-image: none;is_customized: 1;\">\n<div class=\"wsite-section-content\">\n<div class=\"content-wrap\">\n<div class=\"wsite-section-elements\">\n<div>\n<div class=\"wsite-multicol\">\n<div class=\"wsite-multicol-table-wrap\" style=\"margin:0 -15px;\">\n<table class=\"wsite-multicol-table\">\n<tbody class=\"wsite-multicol-tbody\">\n<tr class=\"wsite-multicol-tr\">\n<td class=\"wsite-multicol-col\" style=\"width:64.690265486726%; padding:0 15px;\">\n<div class=\"wsite-spacer\" style=\"height:50px;\"><\/div>\n<h2 class=\"wsite-content-title\" style=\"text-align:left;\"><span style=\"font-weight:normal\">Communications Strategy<\/span><\/h2>\n<div class=\"paragraph\" style=\"text-align:left;\">All business, big or small, has goals. Whether its a start-up or a multinational organisation, it will develop in stages, via projects, plans, and structure, and re-structure. <\/p>\n<p>Communicating with your customers, clients, and stakeholders is vital at every stage, but it isn&#8217;t just about telling them what you&#8217;ve just done and hoping they&#8217;ll like it. It\u2019s a two-way process. Successful companies plan their communications at the earliest possible stage of any activity, and map out how they are going to keep their target market engaged, grow the customer base, and ultimately, encourage all their audiences to act. <\/p>\n<p>There are lots of tools to help you do this, but not all of them are useful all the time, and used without care, some of them can be distracting, or even hazardous. Others are crucial if you want to reach new or specific audiences. Sometimes it\u2019s a matter of content, sometimes it\u2019s about the timing. <\/p>\n<p>Over the years I&#8217;ve created and delivered communications strategy advice for all sizes of company, including start-ups and small teams, and major public sector organisations. If you&#8217;d like to know more about what I could do for your company, let me know.\u00a0<\/p><\/div>\n<\/td>\n<td class=\"wsite-multicol-col\" style=\"width:35.309734513274%; padding:0 15px;\">\n<div class=\"wsite-spacer\" style=\"height:50px;\"><\/div>\n<h2 class=\"wsite-content-title\" style=\"text-align:left;\"><span style=\"font-weight:normal\">Contact Tora<\/span><\/h2>\n<div>\n<form enctype=\"multipart\/form-data\" action=\"\/\/www.weebly.com\/weebly\/apps\/formSubmit.php\" method=\"POST\" id=\"form-365744007465304139\">\n<div id=\"365744007465304139-form-parent\" class=\"wsite-form-container\" style=\"margin-top:10px;\">\n<ul class=\"formlist\" id=\"365744007465304139-form-list\">\n\t\t\t\t<label class=\"wsite-form-label wsite-form-fields-required-label\"><span class=\"form-required\">*<\/span> Indicates required field<\/label><\/p>\n<div>\n<div class=\"wsite-form-field wsite-name-field\" style=\"margin:5px 0px 5px 0px;\">\n\t\t\t\t<label class=\"wsite-form-label\" for=\"input-702385128984063389\">Name <span class=\"form-required\">*<\/span><\/label><\/p>\n<div style=\"clear:both;\"><\/div>\n<div class=\"wsite-form-input-container wsite-form-left wsite-form-input-first-name\">\n\t\t\t\t\t<input aria-required=\"true\" id=\"input-702385128984063389\" class=\"wsite-form-input wsite-input\" type=\"text\" name=\"_u702385128984063389[first]\"><br \/>\n\t\t\t\t\t<label class=\"wsite-form-sublabel\" for=\"input-702385128984063389\">First<\/label>\n\t\t\t\t<\/div>\n<div class=\"wsite-form-input-container wsite-form-right wsite-form-input-last-name\">\n\t\t\t\t\t<input aria-required=\"true\" id=\"input-702385128984063389-1\" class=\"wsite-form-input wsite-input\" type=\"text\" name=\"_u702385128984063389[last]\"><br \/>\n\t\t\t\t\t<label class=\"wsite-form-sublabel\" for=\"input-702385128984063389-1\">Last<\/label>\n\t\t\t\t<\/div>\n<div id=\"instructions-702385128984063389\" class=\"wsite-form-instructions\" style=\"display:none;\"><\/div>\n<\/p><\/div>\n<div style=\"clear:both;\"><\/div>\n<\/div>\n<div>\n<div class=\"wsite-form-field\" style=\"margin:5px 0px 5px 0px;\">\n\t\t\t\t<label class=\"wsite-form-label\" for=\"input-437148552861040023\">Email <span class=\"form-required\">*<\/span><\/label><\/p>\n<div class=\"wsite-form-input-container\">\n\t\t\t\t\t<input aria-required=\"true\" id=\"input-437148552861040023\" class=\"wsite-form-input wsite-input wsite-input-width-370px\" type=\"text\" name=\"_u437148552861040023\">\n\t\t\t\t<\/div>\n<div id=\"instructions-437148552861040023\" class=\"wsite-form-instructions\" style=\"display:none;\"><\/div>\n<\/p><\/div>\n<\/div>\n<div>\n<div class=\"wsite-form-field\" style=\"margin:5px 0px 5px 0px;\">\n\t\t\t\t<label class=\"wsite-form-label\" for=\"input-176287124133166338\">Comment <span class=\"form-required\">*<\/span><\/label><\/p>\n<div class=\"wsite-form-input-container\">\n\t\t\t\t\t<textarea aria-required=\"true\" id=\"input-176287124133166338\" class=\"wsite-form-input wsite-input wsite-input-width-370px\" name=\"_u176287124133166338\" style=\"height: 200px\"><\/textarea>\n\t\t\t\t<\/div>\n<div id=\"instructions-176287124133166338\" class=\"wsite-form-instructions\" style=\"display:none;\"><\/div>\n<\/p><\/div>\n<\/div>\n<\/ul><\/div>\n<div style=\"display:none; visibility:hidden;\">\n\t\t\t<input type=\"text\" name=\"wsite_subject\">\n\t\t<\/div>\n<div style=\"text-align:left; margin-top:10px; margin-bottom:10px;\">\n\t\t\t<input type=\"hidden\" name=\"form_version\" value=\"2\"><br \/>\n\t\t\t<input type=\"hidden\" name=\"wsite_approved\" id=\"wsite-approved\" value=\"approved\"><br \/>\n\t\t\t<input type=\"hidden\" name=\"ucfid\" value=\"365744007465304139\"><br \/>\n\t\t\t<input type=\"hidden\" name=\"recaptcha_token\"><br \/>\n\t\t\t<input type=\"submit\" style=\"position:absolute;top:0;left:-9999px;width:1px;height:1px\"><br \/>\n\t\t\t<a class=\"wsite-button\"><br \/>\n\t\t\t\t<span class=\"wsite-button-inner\">Submit<\/span><br \/>\n\t\t\t<\/a>\n\t\t<\/div>\n<\/p><\/form>\n<div id=\"g-recaptcha-365744007465304139\" class=\"recaptcha\" data-size=\"invisible\" data-recaptcha=\"1\" data-sitekey=\"6Ldf5h8UAAAAAJFJhN6x2OfZqBvANPQcnPa8eb1C\"><\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<div style=\"height: 20px; overflow: hidden; width: 100%;\"><\/div>\n<hr class=\"styled-hr\" style=\"width:100%;\">\n<div style=\"height: 20px; overflow: hidden; width: 100%;\"><\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<div class=\"wsite-section-wrap\">\n<div class=\"wsite-section wsite-body-section wsite-section-bg-color wsite-background-67\" style=\"background-color: #fbfcfc;background-image: none;is_customized: 1;\">\n<div class=\"wsite-section-content\">\n<div class=\"content-wrap\">\n<div class=\"wsite-section-elements\">\n<h2 class=\"wsite-content-title\" style=\"text-align:center;\"><font color=\"#3f3f3f\">Why Clients Choose Me<\/font><\/h2>\n<div class=\"wsite-spacer\" style=\"height:17px;\"><\/div>\n<div style=\"text-align:center;\">\n<div style=\"height: 10px; overflow: hidden;\"><\/div>\n<p><a class=\"wsite-button wsite-button-small wsite-button-highlight\" href=\"\/editorial-commercial-services.html\"><br \/>\n<span class=\"wsite-button-inner\">View Other Services<\/span><br \/>\n<\/a><\/p>\n<div style=\"height: 10px; overflow: hidden;\"><\/div>\n<\/div>\n<div>\n<div class=\"wsite-multicol\">\n<div class=\"wsite-multicol-table-wrap\" style=\"margin:0 -15px;\">\n<table class=\"wsite-multicol-table\">\n<tbody class=\"wsite-multicol-tbody\">\n<tr class=\"wsite-multicol-tr\">\n<td class=\"wsite-multicol-col\" style=\"width:50%; padding:0 15px;\">\n<div class=\"wsite-spacer\" style=\"height:10px;\"><\/div>\n<div>\n<div id=\"546928324858975409\" align=\"left\" style=\"width: 100%; overflow-y: hidden;\" class=\"wcustomhtml\">\n<div id=\"wft-iconbox1\" class=\"caption-iconbox wow animated fadeInUp\" data-wow-delay=\"1.2s\" data-wow-duration=\"1.0s\" style=\"margin-top:0;margin-bottom:0.4%;\">\n<header id=\"l1\"><i class=\"fa fa-chevron-circle-right\" style=\"color: rgb(4, 63, 30);\"><\/i><\/p>\n<div class=\"no_link\" style=\"color: rgb(34, 34, 34);\"> A strong Comms Strategy leads to an integrated, effective programme to support business.\n<\/div>\n<\/header>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<div id=\"126453154849434651\" align=\"left\" style=\"width: 100%; overflow-y: hidden;\" class=\"wcustomhtml\">\n<div id=\"wft-iconbox1\" class=\"caption-iconbox wow animated fadeInUp\" data-wow-delay=\"1.2s\" data-wow-duration=\"1.0s\" style=\"margin-top:0;margin-bottom:0.4%;\">\n<header id=\"l1\"><i class=\"fa fa-chevron-circle-right\" style=\"color: rgb(4, 63, 30);\"><\/i><\/p>\n<div class=\"no_link\" style=\"color: rgb(34, 34, 34);\"> I have many years\u2019 experience of creating and seeing strategies through, from the germ of an idea down to its delivery and analysis.\n<\/div>\n<\/header>\n<\/div>\n<\/div>\n<\/div>\n<\/td>\n<td class=\"wsite-multicol-col\" style=\"width:50%; padding:0 15px;\">\n<div class=\"wsite-spacer\" style=\"height:10px;\"><\/div>\n<div>\n<div id=\"389425461497405300\" align=\"left\" style=\"width: 100%; overflow-y: hidden;\" class=\"wcustomhtml\">\n<div id=\"wft-iconbox1\" class=\"caption-iconbox wow animated fadeInUp\" data-wow-delay=\"1.2s\" data-wow-duration=\"1.0s\" style=\"margin-top:0;margin-bottom:0.4%;\">\n<header id=\"l1\"><i class=\"fa fa-chevron-circle-right\" style=\"color: rgb(4, 63, 30);\"><\/i><\/p>\n<div class=\"no_link\" style=\"color: rgb(34, 34, 34);\">I\u2019m good at seeing the big picture as well as the end user.\n<\/div>\n<\/header>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"wsite-spacer\" style=\"height:38px;\"><\/div>\n<div>\n<div id=\"910651635933006044\" align=\"left\" style=\"width: 100%; overflow-y: hidden;\" class=\"wcustomhtml\">\n<div id=\"wft-iconbox1\" class=\"caption-iconbox wow animated fadeInUp\" data-wow-delay=\"1.2s\" data-wow-duration=\"1.0s\" style=\"margin-top:0;margin-bottom:0.4%;\">\n<header id=\"l1\"><i class=\"fa fa-chevron-circle-right\" style=\"color: rgb(4, 63, 30);\"><\/i><\/p>\n<div class=\"no_link\" style=\"color: rgb(34, 34, 34);\">I love getting to know new companies, industries and businesses and designing dynamic, future-focussed communications for them.\n<\/div>\n<\/header>\n<\/div>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Communications Strategy All business, big or small, has goals. Whether its a start-up or a multinational organisation, it will develop in stages, via projects, plans, and structure, and re-structure. Communicating with your customers, clients, and stakeholders is vital at every stage, but it isn&#8217;t just about telling them what you&#8217;ve just done and hoping they&#8217;ll [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-26","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/dev27.servelink.com\/index.php?rest_route=\/wp\/v2\/pages\/26","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev27.servelink.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dev27.servelink.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dev27.servelink.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dev27.servelink.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=26"}],"version-history":[{"count":0,"href":"https:\/\/dev27.servelink.com\/index.php?rest_route=\/wp\/v2\/pages\/26\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev27.servelink.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=26"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}